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IN FIGHT AGAINST COVID-19 VERKA TO LAUNCH IMMUNITY BOOSTER HALDI MILK

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n a joint effort, food and drug Administration (FDA) Punjab and biotechnology department of Punjabi University has formulated immunity booster and water soluble aqua-turmeric (haldi). In a technology transfer Punjab’s Milkfed has been involved to produce haldi milk on a large scale and launch it in the market.

The new formulation is said to be more beneficial for human body in fight against novel corona virus and the processes are on to place orders for commercial production of the new formulation.

“Nano technology based formulation consumed either raw or mixed with milk or water will be beneficial to humans as the turmeric has the potential to improve the bio-immunity besides having anti-inflammatory and anti-oxidant properties,” said Dr. Mini Singh an associate professor in department of biotechnology Punjabi University, who led the research.

Referring to advisory from centre’s ministry of Ayush, consumption of turmeric milk was recommended to fight COVID-19 by way of building immunity, KS Pannu commissioner, food and drug Administration (FDA) Punjab said: “traditionally we have been consuming haldi in different forms but many doesn’t know it being soluble in oil doesn’t give complete benefits especially when consumed with milk or water as it doesn’t dissolve in it and body also doesn’t accept it. Also there were the limitations of bitter taste of our home prepared turmeric milk, due to which its use by children remained very limited”.

PUNJABI UNIVERSITY RESEARCH CONVERTS OIL SOLUBLE TUEMRIC INTO WATER SOLUBLE, TO MAKE IT MORE BENEFCIAL

Elaborating the research process, Dr. Singh said it involves converting oil soluble turmeric into water soluble. “The new technology, research on which started five years ago, was tested on 200 people has addressed the concerns and perfected the same into a product which can be used people of all age groups. The neutraceutical formulation has shown immediate results,” she said.

“We announced with much fervour and enthusiasm our Technology on Bioengineered Aqueous Dispersible Haldi Milk and Haldi Shots, which has been transferred to an industry for commercialisation, we received many a queries regarding the use of the same for people with Covid 19. It is reiterated that this technology can be used as a complementary supportive therapy as it will aid in enhancing the immunity of an individual”she further informed.

Pannu adds that after research and its validation, the next step is to transfer the technology, to masses. “We have requested Milkfed to launch haldi milk under Verka brand,” he added.

According to managing director Punjab State Cooperative Milk Producers Federation Limited (Milkfed) Kamaldep Singh Sangha Verka has started testing and tasting haldi milk and hoped to launch the product by Monday. “We would manufacture 50,000 bottles, initially and further action course would depend on response of the consumers,” he added. Sangha said: “Verka brand of haldi milk will be different from milk in the same category sold by other packaged milk brand plus we have the technology upgradation that gives special edge to our product”. Milkfed has got packaging done promoting benefits of haldi and this variant will be sold in sweetened milk category which is already a preferred range of Verka.

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  3. This is very good initiative by Punjabi University and Verka. I think there’s also need to sell aqua turmeric as a formulation so that it cold be used at home. What Verka will sell is off course premium drink which everyone will prefer to have.

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  5. It is indeed a wonder drink..
    I am not sure regarding covid-19 but for general health and acne.. it did wonders for my skin..

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